TV Market

TV-MARKET

Few events and inventions so strongly and irreversibly affect the changes in all areas of life such as film and television. The influence of these two media, especially television, on the reality is so powerfull that is often said: if something was not on television, it did't happen.

THE IDEA

The goal of TV-show, as business aspect of Vukovar Film Festival is to ensure its longevity, modeled on the Berlin and Cannes festival. Increased number of professionals who will participate in our festival, economically speaking, will further contribute to the incomes of local communities, thus the city of Vukovar and the wider region of Eastern Slavonia.

WHY THE TV-MARKET?

The TV market at Vukovar Film Festival, the first regional public television show, will serve as a meeting of public television houses of Danubian countries, point of sale, purchase or exchange program content as well as the gathering for discussions about common problems, possible co-operations and development plans. It is estimated that regional public television houses have serious amounts of their own programs - documentaries, long and short feature films, series and other formats, but so far had no particular place / event where their program would be offered to other interested broadcasters in Danubian region.

In addition to TV houses, it is quite certain that independent production companies would also find their interest in participating on the TV Market, through which they can offer their productions to broadcasters from the region.

BENEFITS

from local TV Market of regional TV houses is manifold:

    * sales of its own program, which brings additional revenues;
    * favorable purchase of commercial and attractive regional programe
    * purchase of programs in neighboring countries results in meeting the European regulations on the broadcasting amount of European-produced programs;
    * most Danube countries for last two decades have been struggling with the changes that have significantly affected the functioning of the television. So, there are plenty issues to talk about, to name just a few: the production, budgeting, financing, co-productions, copyright law, new media, market competition...

HRT – TV Market partner

Former Zagreb Television began working on May 15th year 1956th. Today, the Croatian Radio Television (HRT) is one of the leading public television in the region.

As such, it intends to participate actively in changing the role of public television in the media landscape, encourage better and more systematic exchange of television content, ongoing dialogue of public and private media outlets in the region, and thus the positive changes in the functioning of public television.

The collaboration of Vukovar Film Festival and the HRT began four years ago when HRT supported the festival, and is still its main media partner. This relationship is logically extended to the organization of TV Market in the Vukovar Film Festival.